He gets his degree in Business Administration at the Business University “L. Bocconi” in Milan, with master in Strategic Marketing.
He starts his working experience in Vick International, Health&Beauty Care Division of Procter&Gamble, where he gets the basics of marketing and product management.
Then in Braun Italy (Gillette Group) and later in Beecham Italy, he grow deep competences in product development and relaunch, Italian and international marketing strategies, and multiple distribution channels.
His career evolved in SmithKline-Beecham as Senior Marketing Manager responsible also for brands profit, sponsorships and sales reorganization. He takes care of all marketing activities also during the company acquisition by Sara Lee, where he becomes Marketing Director Body Care for a period of four years, reaching market leaderships with all key company brands. Finally he is appointed International Category Manager, with worldwide responsibility on household insecticides, one of the four key categories of Sara Lee; thank to this he spends majority of his time in the next five years outside Italy and gains specific international competences in groups and project management, R&D, resources allocation and acquisitions.
Finally he moves to Bologna to become Marketing Director Italy and Greece in SSL International, with resonsibility of the 16 people of the marketing team, with particular attention to company strategy for multichannel distribution, international and new product development, advertising and promotion.
He is also specialized in Project Management and Licensed Trainer.
In 2005, after a short period as Senior Consultant in Lorien Consulting, in 2005 he start-up a new consulting company in partnership with Claudio De Laurentiis.
In Value Managers, Gianluigi Tresoldi is responsible for the following areas:
- Project Management
- Marketing plans and strategic reviews
- New channels evaluation
- Distribution potential
- Market research
- Climate analysis
- Accounting, Budgeting and Control
See Gianluigi Tresoldi on LinkedIn