Distribuition Potential

The analysis of the distribution potential allows to review the right level of distribution coverage compared to the universe of the potential customers, also identifying the quality of this coverage; it can be geographically drilled down till the level of city and zip code.

Pharmacy Channel

  • It is based on the quantitative and qualitative analysis of the data from the census of all the Italian pharmacies
  • The data are obtained via telephone survey, updated every 6 months over a quarter of the sample
  • The database contains more than 17,000 pharmacies
  • There are extensive qualitative and quantitative information for over ¾ of pharmacies
  • Key information is the index of the sales potential for each pharmacy (both customers or not)
  • The database can be integrated with company data after proper matching
  • It allows cross analysis  based on different clusterizations (i.e  by ABC, geographical location, sales force, product lines, marketing activities)
Other channels available:

  • Parapharmacies
  • Hairdressers
  • Beauty salons
  • Pastry shops
  • Ice cream shops
  • Hardware stores
  • Electrician
  • Automobile repairs
  • Plumbing installers