Distribuition Potential

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The analysis of the distribution potential allows to review the right level of distribution coverage compared to the universe of the potential customers, also identifying the quality of this coverage; it can be geographically drilled down till the level of city and zip code.

Pharmacy Channel

• It is based on the quantitative and qualitative analysis of the data from the census of all the Italian pharmacies
• The data are obtained via telephone survey, updated every 6 months over a quarter of the sample
• The database contains more than 17,000 pharmacies
• There are extensive qualitative and quantitative information for over ¾ of pharmacies
• Key information is the index of the sales potential for each pharmacy (both customers or not)
• The database can be integrated with company data after proper matching
• It allows cross analysis  based on different clusterizations (i.e  by ABC, geographical location, sales force, product lines, marketing activities)

<p”>Other channels available:

• Parapharmacies
• Hairdressers
• Beauty salons
• Pastry shops
• Ice cream shops
• Hardware stores
• Electrician
• Automobile repairs
• Plumbing installers

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