Customer Development

This intervention allows to identify the level of sales efforts of the company in relation to their current andpotential customers and address those efforts where it is most likely to get a higher return via:

  • Identification of the potential of the points of sale (both customers and not)
  • Development of the revenue of existing customers, especially those who still show low sales but present a high potential to be exploited by the company
  • Choice of the stores to be directly served and identification of the customers to be cut down
  • Definition and optimization of sales agencies, consistent by potential
  • Review of homogeneous clusters of customers across multiple internal and external variables
  • Measure of the effectiveness of sales and marketing activities and identification of clusters responsive to specific actions