Distribuition Potential

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The analysis of the distribution potential allows to review the right level of distribution coverage compared to the universe of the potential customers, also identifying the quality of this coverage; it can be geographically drilled down till the level of city and zip code.

Pharmacy Channel

  • It is based on the quantitative and qualitative analysis of the data from the census of all the Italian pharmacies
  • The data are obtained via telephone survey, updated every 6 months over a quarter of the sample
  • The database contains more than 17,000 pharmacies
  • There are extensive qualitative and quantitative information for over ¾ of pharmacies
  • Key information is the index of the sales potential for each pharmacy (both customers or not)
  • The database can be integrated with company data after proper matching
  • It allows cross analysis  based on different clusterizations (i.e  by ABC, geographical location, sales force, product lines, marketing activities)

<p”>Other channels available:

  • Parapharmacies
  • Hairdressers
  • Beauty salons
  • Pastry shops
  • Ice cream shops
  • Hardware stores
  • Electrician
  • Automobile repairs
  • Plumbing installers